ADVERTISING SERVICES: LOGOS, BRANDING, WEB & MORE.
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BRAND DESIGN — What is branding?
Creating a brand is much more than simply designing a logo. It's generating consumer expectations based on the unique aspects of the product being branded. Dare Creative does this through a variety of methods.
The goal in creating a successful brand is to develop customer interest and an emotional connection through unique and positive "expectations" the product will truthfully live up to.
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BRAND DEVELOPMENT — How does it differ from Brand Creation?
Having a brand is merely one part of a larger whole. Real branding power is in growing the brand. Opportunities to develop a brand are all around, yet they are easily missed. These opportunities are called, "touch points."
Dare Creative will identify potential touch points so you don't miss out on promoting your brand identity.
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LOGO & IDENTITY DESIGN — Is a professional quality logo important?
A high-quality logo can be a great tool in developing strong brand identities. However, logos are used in many other applications. Regardless of the use, a successful logo generates trust in the company or product it represents. Identity design takes this a step further by defining logo usage rules, approved colors, typefaces etc. Dare Creative will design a strong logo and identity strategy to help you maintain consistency in your presentation, regardless of who is generating materials for your company or product.
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WEB DESIGN — How do you compare to your competition?
In today's business environment, your internet presence can make or break the image conveyed to your customers. Web design has developed into much more than creating a novelty sales tool. With new technologies, simple user interfaces and search engine marketing techniques, your web site can not only offer a better tool for making purchasing decisions, but a better way for customers to find your information.
Dare Creative can design your website, expand your online presence, help you increase traffic to your web site and rank better in search results.
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SEO CONSULTING — How can search engine optimization help you?
Dare Creative's web developers have consistently studied best practices for SEO (Search Engine Optimization) since 2001. Many tried and true methods of web design for SEO remain in use today. However, with ever-changing technologies, modern SEO practices go far beyond how you build a site. Whether designing a new web site, or consulting on your existing site, Dare Creative can identify ways to increase your natural search engine rankings.
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GRAPHIC DESIGN — Need literature, advertising or business signage?
Designing documents and signs for your business or advertising needs is often a daunting prospect. Dare creative has extensive graphic design experience in a wide range of production processes including digital, web, offset and lithography printing; laser and color laser etching; large format printing; metal and plastic fabrication design and more.
Whether you need brochures, logos, magazine ads, business forms or signage for public environments, Dare Creative has the knowledge and skill to design for production in a variety of materials.
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STRATEGY DEVELOPMENT — Can well targeted messaging work for you?
There are tried and true methods to the madness of marketing messaging. Say that three times fast. Dare Creative will help you define a strategy for developing your message, taking into consideration: feature vs benefit writing, market position statements and supporting points.
With a strong message strategy your marketing efforts will be consistent across all mediums and deliver with greater impact.
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PRINT ADVERTISING — Do you know how to achieve high-quality printing?
The quality of your printed advertising can say a lot about your company. Achieving high quality in print can be challenging at best. Dare Creative understands the subtleties of digital image correction, color matching systems, and special printing papers, coatings and inks. Correct use of these methods and materials can turn average print production into stellar print production. Dare Creative always looks for green and sustainable options when designing for print.
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PRINT COLLATERAL — Are your documents working for you?
Printed collateral documents are often lumped in with advertising documents. Based on your company and industry needs, Dare Creative can help you determine which documents you should develop with sales copy and which should be company informational. Then, we'll create a cohesive design and layout that ties the sales based materials and the corporate collateral documents together.
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TRADE SHOW & CONFERENCE — Do you stand out in a crowd?
Anyone who has attended or showed at a trade show understands the meaning of information overload. Dare Creative has years of experience designing trade show graphics and exhibit environments that stand out in a crowd. By making your message visually compelling, your booth visitors are more likely to be there for the product information, not the swag.
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RADIO ADVERTISEMENT — How can radio help you?
Radio advertisement can be a great way to reach local or even national customers. At Dare Creative we have our own in-house recording studio, complete with modern recording tools and electronic instruments. If our facility doesn't meet your needs, we contract with one of several state-of-the-art recording studios and a talented sound engineer with more than 20 years of studio experience.
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COPRORATE VIDEO — What can video do for you?
In addition to training employees or outside sales agents, videos are a great way to draw a potential customer's attention on the web, at conferences or at trade shows. Dare Creative will work with you to develop a video and message that suits your company's needs. We contract with two local production companies and can film in studio, at your facility or on location at your place of choice.
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TV ADVERTISEMENT — Have you looked into television advertising?
Television commercials add impact to any advertising campaign. Dare Creative will work with you to develop the message and materials necessary to create your TV commercial, including: script writing and story boarding. We contract with two local production companies and a multi-million dollar studio facility. We also manage talent research, filming permits, and production company / studio scheduling.
