| Client : |
UFirst® Financial |
| Description : |
Literature and merchandise designs for a national financial conference in Las Vegas, Nevada. |
| Challenges : |
To create an image indicative of Las Vegas without losing the idea of financial
stability. Also, to creating a branding for the conference that translates across
mediums such as: printed literature, signage and banners, digital projections,
clothing, playing cards, mouse pads, etc.
|
| Solution : |
We decided on an illustrated logo mark based on the Las Vegas signs of old.
This allowed the identity of the conference to be branded on any object
required and through any medium necessary, while still maintaining the
Las Vegas theme. The literature and digital backgrounds incorporate solid
colors and striped patterns borrowed from the illustrated logo mark. These
elements tie the designs together across the different mediums. All literature
items incorporate linear design elements and layout methods to reinforce the
idea of strong financial stability.
|
| Result : |
The conference boasted the largest attendance since it's inception.
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| Screenshots: |
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