| Client : |
Xenon Customs™ |
| Description : |
Design and manufacturing of quality HID lighting for a variety of applications. |
| Challenges : |
Xenon Customs required a single corporate identity that could seamlessly translate between markets ranging from high-end yachts, to rugged off-road all terrain vehicles, to tactical military lighting to personal underwater dive lights. This required a logo mark and related brand identities that could be sophisticated and rugged, yet still support the corporate brand. |
| Solution : |
Our approach was to create a logo element combining the "X" from the company name with the flair from the lighting element of their products. We call it the "Xenon Flair". It's designed on an angle to add excitement for off-road markets, yet is styled thin; giving it an elegance for high-end yacht and luxury automobile markets. Two versions of the flare were created for added cross-media flexibility. The "X" element was incorporated into product lines. Thus creating recognition for the various Xenon Customs brands. |
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The text treatments of the logo and the brand messages are clean, condensed typefaces that read as corporate, but are also at home in rugged environments. |
| Screenshots: |
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